Case Study
Overview
South of LA partnered with Northtac to build a rugged, modern brand system designed to support growth across retail and direct-to-consumer channels. The work included brand and positioning strategy, identity, e-commerce website design, social direction, outdoor advertising, environmental concepts, and marketing collateral, creating cohesive visuals that position Northtac as a technical, elevated, and adventure-ready outdoor gear brand.
Services
Brand Strategy and Positioning
Logo and Style Guide
E-Commerce Website Design
Photo and Video Production
Campaign Development
Social Media Graphics
Trade Show Booths
Online and OOH Ads
Marketing Collateral
Sector
Apparel & Consumer Goods
“
Northtac needed more than just visuals. We needed a strategic brand system that could hold up across retail, digital, and outdoor channels. South of LA gave us that and more.
Ryan Keller
Director of Brand, Northtac